Ohlolly, a fast-growing Korean Beauty retailer, was facing a crisis. Due to the 2024 Gmail/Yahoo sending requirements, their email deliverability had plummeted along with their email revenue.

This massive drop put their profitability at risk, significantly impacting their overall business. Despite being aware of the issue, they had no solution – until they partnered with Frosted.

Before we could implement any advanced email strategies, we needed to fix the foundation. Our first step was to isolate their email list by ISP segments and strategically rewarm their sending reputation.

Through careful segmentation and a methodical approach, we revived their open rates from 8% to over 60% within the first month, ensuring their emails reached the inbox instead of the spam folder.

With deliverability restored, we shifted our focus to maximizing conversions. We built high-performing automated flows tailored to their audience’s buying behavior.

By restructuring their welcome series, abandoned cart sequences, and post-purchase touchpoints, we increased attributed email revenue by 27% from previous highs.

To further amplify their success, we aligned email marketing with their acquisition channels, leveraging zero-party data for precise targeting.

By integrating insights from paid ads and social media, we ensured a seamless experience across platforms, driving sustained engagement and repeat purchases.