Hoolest is an innovative wellness brand that’s worked with the NBA, UFC, NFL, ESPN dedicated to providing science-backed solutions for stress management and relaxation. Their proprietary devices make use of vagus nerve stimulation technology to naturally reduce stress and anxiety, offering a groundbreaking alternative to traditional wellness methods.

For Hoolest, we reimagined customer engagement at every stage, ensuring a journey that nurtured and educated customers from the first interaction. By leveraging data-driven insights, we designed personalized experiences that increased trust and long-term customer value.

This strategic buildout played a pivotal role in improving flow performance and strengthening post-purchase engagement.

Launching a premium-priced product in a competitive market required a strategic approach. We designed a GTM strategy that built excitement, educated potential buyers, and nurtured leads on the benefits. By aligning content across email and SMS, we helped Hoolest sell out 200 units in pre-order at a $450 AOV, validating the product-market fit and setting the foundation for future launches.

Rather than relying solely on promotions, we developed an educational and story-driven content strategy. By delivering high-value messaging – ranging from wellness insights to product usage tips—we increased engagement, improved open rates, and built a more loyal customer base.

This shift positioned Hoolest as a thought leader while creating a stronger connection with their audience.