Keto Brick, a premium ketogenic nutrition brand, relied heavily on email marketing but hesitated to increase email frequency, fearing audience fatigue.
Their focus was on monthly product drops, but with the introduction of paid ads, they needed a more structured retention strategy to educate new customers, encourage first time orders, and drive repeat purchases. By refining their approach, they had the opportunity to significantly improve campaign performance, customer retention rates, and returning customer value.
A major challenge was shifting customer perception—many saw Keto Brick as simply an energy bar and couldn’t justify the higher price point. We shifted the messaging to position Keto Brick is a one-of-a-kind performance product, uniquely designed for endurance, mental clarity, and sustained energy. By emphasizing its unique benefits, we helped customers understand its role as a high-performance fuel for athletes, endurance enthusiasts, and ketogenic lifestyles.
To ensure a seamless experience from first purchase to repeat orders, we implemented strategic automated flows.
These flows increased overall customer retention rates and ensured new customers returned after their first experience.
We shifted Keto Brick’s email marketing from purely product-focused to a balance of education, storytelling, and community-building. By incorporating valuable content alongside product drops, we increased engagement, built trust, and reinforced brand loyalty—without overwhelming their audience.
By refining Keto Brick’s email strategy, we drove significant improvements in customer retention, revenue, and engagement. Increasing email frequency without overwhelming their audience led to a 14.34% boost in Month 1 repeat purchases, while strategic content and automation helped achieve a 35.35% increase in owned revenue. With a more structured approach, Keto Brick successfully turned first-time buyers into loyal, repeat customers—solidifying its position as a premium performance nutrition brand.
Our mission at Frosted is to turn one-time buyers into lifelong customers. Retention is at the heart of sustainable growth. We help brands build lasting relationships, maximize revenue, and reduce reliance on paid ads – because keeping customers should be just as important as acquiring them.
Frosted Limited,
157 Compton Street,
Atherton, Manchester,
M40 0SU
