Expertise

Retention-Fueled Ad Creatives

Data-Driven Visuals
Engagement-Focused Messaging
Designed to Convert

What if your best-performing emails could do more than just convert on the back-end? What if they could power high-performing ads that drive revenue at scale, as well as engagement? Our Retention-Fueled Ad Creatives are built to align seamlessly with the emails and SMS campaigns we create, ensuring consistent messaging and brand experience across all touchpoints. By transforming high-performing retention content into compelling static ads, we help brands extend their impact and drive front-end conversions.

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Introduction

How We Turn Engagement into High-Performing Ads

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Identifying what works

We analyze your email and SMS performance to find the messaging, creative, and offers that speak most to your audience.

Transforming insights into creatives

Using proven customer engagement data, we design static ads that align with your retention strategy and drive results across paid channels.

Testing & iterating for maximum impact

We continuously refine and optimize creatives based on performance data, ensuring your ads stay effective and keep converting.

Great ads don’t just happen on their own – they come from real customer insights.

We take what’s already working in your emails and SMS, then turn it into scroll-stopping static ads that feel natural, engaging, and impossible to ignore. That’s the goal, right? Every creative is backed by data, designed to fit perfectly with your retention strategy, and built to drive serious long-term revenue. Need a few ads or a full-scale rollout? No problem - our flexible packages adapt to your growth.

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Success stories

Some of our
favourite campaigns.

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Trusted by leading brands

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

Brands That Trust Us

Helping Brands Keep Customers 
Coming Back for More

Got Questions?

We've Got Answers

We aim to drive at least 20-30% of total revenue from email and SMS for established brands – but that’s just one piece of the puzzle. Your results depend on factors like your current retention efforts, list size, and product category. We focus on long-term, sustainable profitability rather than short-term spikes.

Unlike traditional attribution models, we don’t just look at revenue percentages in a Klaviyo dashboard. We take a holistic approach, aligning email and SMS with your overall business goals to deliver real, measurable impact.

We build a lifecycle strategy tailored to your brand. Every flow is designed around your product category, customer journey, and goals – built for impact. Our approach ensures that every touchpoint feels intentional and drives long-term value.

Email and SMS work as high-leverage retention channels that:

  • Increase Customer Lifetime Value (CLV)
  • Improve profitability by driving revenue from existing customers
  • Reduce dependency on paid ads by creating a direct communication channel
  • Support product launches, promotions, and brand engagement

We integrate seamlessly with your existing marketing efforts, working alongside paid ads, organic content, and CRO strategies.

We provide in-depth reporting on key performance indicators (KPIs), including:

  • Email & SMS contribution to total revenue
  • Open rates, click-through rates, and conversion rates
  • List growth and engagement trends
  • Segmentation performance and AOV impact

What sets us apart is Glacier, our custom-built analytics platform. It gives us real-time visibility into performance data, helping us spot trends, track revenue drivers, and refine strategies faster. We actively use data to improve results every step of the way.

  • Optimising an existing setup? Expect impact within 30-60 days.
  • Starting from scratch? Full strategy implementation typically delivers results in 60-90 days.

Long-term? Retention compounds over time, improving customer loyalty and revenue predictability.

Yes! We specialize in Klaviyo and Yotpo but also work with various tech partners across subscriptions, reviews, and retention tools. If you’re on Shopify, WooCommerce, or BigCommerce, we integrate seamlessly.

About us
Let’s build lasting growth

Want to see how we can spark 
real change?

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Our mission at Frosted is to turn one-time buyers into lifelong customers. Retention is at the heart of sustainable growth. We help brands build lasting relationships, maximize revenue, and reduce reliance on paid ads – because keeping customers should be just as important as acquiring them.

Get in touch
hello@frosted.co

Frosted Limited,
157 Compton Street,
Atherton, Manchester,
M40 0SU

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