Flawless Body, a leading skincare and haircare retailer partnering with brands like Olaplex, L'Oréal, MEDIK8, and OBAGI, was operating at full speed, but email marketing had become a bottleneck.
The founder was managing emails independently, limiting the time available for scaling the front-end. In just 2 months, we rebuilt all of their email marketing in Klaviyo with enhanced automation, segmentation, and design—allowing the founder to shift focus to growth.
By taking full ownership of Flawless Body’s email marketing, we freed the founder from the day-to-day management, enabling them to focus on business expansion. We migrated them from Mailchimp to Klaviyo, unlocking advanced automation and segmentation capabilities.
We designed a completely new email experience, elevating their brand aesthetic and enhancing readability to create a premium, engaging experience. We also overhauled their content strategy, shifting from purely promotional emails to an educational and value-driven approach.
To further personalize the customer journey, we implemented Zero-Party Data (ZPD) collection within popups and the welcome flow. By capturing customer preferences at the entry point, we dynamically segmented subscribers based on their interest in skincare, haircare, or specific product concerns.
This enabled highly targeted welcome emails, personalized product recommendations, and curated messaging that boosted engagement and conversions while creating a seamless, high-converting entry point.
Understanding that skincare and haircare customers have varying replenishment needs, we leveraged Klaviyo’s predictive AI to automate replenishment reminders at optimal times.
This AI-driven approach allowed for:
By optimizing Flawless Body’s email marketing with advanced automation, segmentation, and AI-driven flows, we unlocked significant revenue and engagement growth. Email revenue more than doubled, increasing by 104.56%, while monthly list growth skyrocketed 312.4%, bringing in over 4,000 new subscribers each month. Open rates also saw a dramatic 60.71% increase, ensuring emails reached and resonated with more customers. With a fully optimized strategy in place, Flawless Body is now positioned for sustained growth and deeper customer connections.
Our mission at Frosted is to turn one-time buyers into lifelong customers. Retention is at the heart of sustainable growth. We help brands build lasting relationships, maximize revenue, and reduce reliance on paid ads – because keeping customers should be just as important as acquiring them.
Frosted Limited,
157 Compton Street,
Atherton, Manchester,
M40 0SU
