About Us

Retention Done Right, Growth That Lasts

Who We Are

Retention marketing experts who grow with you

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Frosted was born from the idea that great brands should leave a lasting impression – just like a crisp winter morning that stays with you.

We want the brands we work with to feel elevated, memorable, and unshakable in the minds of their customers. Email keeps your brand top-of-mind and builds real customer relationships. It also does a lot more. Boost revenue? Yes. Extend customer lifetime value? Absolutely. Drive trackable, incremental growth? Every step of the way. Scale sustainably? That too.

Too many brands focus on chasing new customers and forget about the ones they’ve already won. We help to fix that. Our mission is simple: to help brands grow at every stage of the customer journey – turning prospects into customers and customers into repeat buyers.

We work as part of your team, always looking for ways to improve and push results further. We know better data leads to better decisions, which is why we’ve built our own platforms – giving brands full visibility into performance and making it clear what’s working (and what’s not).

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Trusted by leading brands

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

Why Frosted?

Anyone Can Sell. Keeping Customers Is What Matters

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eCommerce growth, done right

We know the eCommerce world inside out – we live and breathe it. By blending sharp data insights with world-class brand-building, we create growth that actually sticks.

Results that truly matter

No vanity metrics, no surface-level wins. Just higher conversions, stronger customer loyalty, and a brand that keeps people coming back for more.

Honest, clear-cut strategy

No fluff, no empty promises. Just proven, transparent strategies that deliver.

Your trusted partners

Consider us part of the team. We’re in your corner, bringing expertise, transparency, and a shared drive to help your brand grow.

Case Studies

See the impact for yourself

Laila mohammed ali 8ddde078da574342aa4b5042eb1db842
I had this huge email list that I wasn’t doing much with, I decided to hire Frosted to work with my team, to create beautiful emails that are on brand in terms of the look and the content to increase sales and that’s exactly what has happened. Every month I’m seeing growth.”
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Laila Ali
CEO of Laila Ali Lifestyle & daughter of the legendary Muhammad Ali
As a business owner and entrepreneur, I'm constantly looking for ways to streamline my operation and improve workflow. I've delegated certain tasks to employees and agencies who are better at a given role. Frosted is a perfect example of this. I used to write all my own emails and was hesitant to relinquish that objective.”
R
Robert Sikes
Founder of Keto Brick
From a retention standpoint, Frosted is the most impressive company I've ever worked with. They're so good at picking up on exactly what you do and what your brand is all about.”
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Dan Castle
Founder of CastleFlexx
Shape April 2022 HR 30
Since we’ve started working with them, we’re seeing better deliverability, better click-through rates and growth in all areas. The design team really understands our tone of voice, that have not only helped with revenue growth but also elevated our branding.”
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Sue Greene
Co-Founder of Ohlolly
Got questions?

We've got answers

We aim to drive at least 20-30% of total revenue from email and SMS for established brands – but that’s just one piece of the puzzle. Your results depend on factors like your current retention efforts, list size, and product category. We focus on long-term, sustainable profitability rather than short-term spikes.

Unlike traditional attribution models, we don’t just look at revenue percentages in a Klaviyo dashboard. We take a holistic approach, aligning email and SMS with your overall business goals to deliver real, measurable impact.

We build a lifecycle strategy tailored to your brand. Every flow is designed around your product category, customer journey, and goals – built for impact. Our approach ensures that every touchpoint feels intentional and drives long-term value.

Email and SMS work as high-leverage retention channels that:

  • Increase Customer Lifetime Value (CLV)
  • Improve profitability by driving revenue from existing customers
  • Reduce dependency on paid ads by creating a direct communication channel
  • Support product launches, promotions, and brand engagement

We integrate seamlessly with your existing marketing efforts, working alongside paid ads, organic content, and CRO strategies.

We provide in-depth reporting on key performance indicators (KPIs), including:

  • Email & SMS contribution to total revenue
  • Open rates, click-through rates, and conversion rates
  • List growth and engagement trends
  • Segmentation performance and AOV impact

What sets us apart is Glacier, our custom-built analytics platform. It gives us real-time visibility into performance data, helping us spot trends, track revenue drivers, and refine strategies faster. We actively use data to improve results every step of the way.

  • Optimising an existing setup? Expect impact within 30-60 days.
  • Starting from scratch? Full strategy implementation typically delivers results in 60-90 days.

Long-term? Retention compounds over time, improving customer loyalty and revenue predictability.

Yes! We specialize in Klaviyo and Yotpo but also work with various tech partners across subscriptions, reviews, and retention tools. If you’re on Shopify, WooCommerce, or BigCommerce, we integrate seamlessly.

Absolutely. We optimize on-site pop-ups, lead magnets, and other touchpoints to maximize email & SMS signups and build high-value lists.

About us
Let’s build lasting growth

Want to see how we can spark 
real change?

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Our mission at Frosted is to turn one-time buyers into lifelong customers. Retention is at the heart of sustainable growth. We help brands build lasting relationships, maximize revenue, and reduce reliance on paid ads – because keeping customers should be just as important as acquiring them.

Get in touch
hello@frosted.co

Frosted Limited,
157 Compton Street,
Atherton, Manchester,
M40 0SU

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