Expertise

Lifecycle Flow Setup

High-Converting Automations
Customer Journey Alignment
One-Time Build, Long-Term Impact

Retention starts with the right foundation. Our Lifecycle Flow Setup is a one-time project designed to build high-converting email and SMS flows that align with your customer journey. So if you're building from scratch or just improving what you already have, we’ll create automated flows that engage, convert, and keep customers coming back – without you lifting a finger.

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Introduction

How we build a lifecycle that works for you

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Mapping the customer journey

We analyse your brand’s sales funnel to design flows that reach customers at the right moment – welcome sequences, abandoned cart recovery and post-purchase engagement tailored to your brand’s needs.

Creating high-impact messaging

Every email and SMS is crafted with conversion in mind – strategic copywriting, compelling design, and data-backed segmentation will contribute to maximum engagement.

Seamless implementation

From strategy to execution, we handle the setup inside your email and SMS platforms, ensuring everything is optimized and ready to perform.

Building lifecycle flows is all about creating meaningful touchpoints that drive long-term retention.

We take the guesswork out of setup by designing tailored automations that fit your brand and customer journey. Our team doesn’t just strategize; we make things happen. From seamless execution to optimization that actually moves the needle, we ensure every email and SMS flow is built to convert. We’re all about revenue-boosting tweaks, punchy messaging, and engagement that keeps customers hooked. The result? More clicks, more sales, and a brand that customers can’t stop coming back to

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Case Studies

See the 
Impact for Yourself.

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Trusted by leading brands

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

65% increase in sales

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

78% increase in conversion

35% increase in productivity

65% increase in sales

78% increase in conversion

35% increase in productivity

Brands That Trust Us

Helping Brands Keep Customers 
Coming Back for More

Got Questions?

We've Got Answers

We aim to drive at least 20-30% of total revenue from email and SMS for established brands – but that’s just one piece of the puzzle. Your results depend on factors like your current retention efforts, list size, and product category. We focus on long-term, sustainable profitability rather than short-term spikes.

Unlike traditional attribution models, we don’t just look at revenue percentages in a Klaviyo dashboard. We take a holistic approach, aligning email and SMS with your overall business goals to deliver real, measurable impact.

We build a lifecycle strategy tailored to your brand. Every flow is designed around your product category, customer journey, and goals – built for impact. Our approach ensures that every touchpoint feels intentional and drives long-term value.

Email and SMS work as high-leverage retention channels that:

  • Increase Customer Lifetime Value (CLV)
  • Improve profitability by driving revenue from existing customers
  • Reduce dependency on paid ads by creating a direct communication channel
  • Support product launches, promotions, and brand engagement

We integrate seamlessly with your existing marketing efforts, working alongside paid ads, organic content, and CRO strategies.

We provide in-depth reporting on key performance indicators (KPIs), including:

  • Email & SMS contribution to total revenue
  • Open rates, click-through rates, and conversion rates
  • List growth and engagement trends
  • Segmentation performance and AOV impact

What sets us apart is Glacier, our custom-built analytics platform. It gives us real-time visibility into performance data, helping us spot trends, track revenue drivers, and refine strategies faster. We actively use data to improve results every step of the way.

  • Optimising an existing setup? Expect impact within 30-60 days.
  • Starting from scratch? Full strategy implementation typically delivers results in 60-90 days.

Long-term? Retention compounds over time, improving customer loyalty and revenue predictability.

Yes! We specialize in Klaviyo and Yotpo but also work with various tech partners across subscriptions, reviews, and retention tools. If you’re on Shopify, WooCommerce, or BigCommerce, we integrate seamlessly.

About us
Let’s build lasting growth

Want to see how we can spark 
real change?

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Our mission at Frosted is to turn one-time buyers into lifelong customers. Retention is at the heart of sustainable growth. We help brands build lasting relationships, maximize revenue, and reduce reliance on paid ads – because keeping customers should be just as important as acquiring them.

Get in touch
hello@frosted.co

Frosted Limited,
157 Compton Street,
Atherton, Manchester,
M40 0SU

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