We aim to drive at least 20-30% of total revenue from email and SMS for established brands – but that’s just one piece of the puzzle. Your results depend on factors like your current retention efforts, list size, and product category. We focus on long-term, sustainable profitability rather than short-term spikes.
Unlike traditional attribution models, we don’t just look at revenue percentages in a Klaviyo dashboard. We take a holistic approach, aligning email and SMS with your overall business goals to deliver real, measurable impact.
Email and SMS work as high-leverage retention channels that:
We integrate seamlessly with your existing marketing efforts, working alongside paid ads, organic content, and CRO strategies.
We provide in-depth reporting on key performance indicators (KPIs), including:
What sets us apart is Glacier, our custom-built analytics platform. It gives us real-time visibility into performance data, helping us spot trends, track revenue drivers, and refine strategies faster. We actively use data to improve results every step of the way.
Absolutely. We optimize on-site pop-ups, lead magnets, and other touchpoints to maximize email & SMS signups and build high-value lists.
Yes! We specialize in Klaviyo and Yotpo but also work with various tech partners across subscriptions, reviews, and retention tools. If you’re on Shopify, WooCommerce, or BigCommerce, we integrate seamlessly.
Long-term? Retention compounds over time, improving customer loyalty and revenue predictability.
Our mission at Frosted is to turn one-time buyers into lifelong customers. Retention is at the heart of sustainable growth. We help brands build lasting relationships, maximize revenue, and reduce reliance on paid ads – because keeping customers should be just as important as acquiring them.
Frosted Limited,
157 Compton Street,
Atherton, Manchester,
M40 0SU
