Heights, a premium wellness brand known for its science-backed supplements, had built a loyal following and a distinctive brand voice. But while the front end was thriving, the email channel wasn’t pulling its weight.
Previous agency efforts had produced modest results and inconsistent campaign performance, leaving significant revenue on the table. Heights needed a partner who could match the intelligence of their brand with the precision of a high-performing lifecycle strategy.
As part of our engagement, we developed a cohesive content system that matched Heights' tone, voice and visual identity. From dynamic, brand-aligned copywriting to high-performing layouts, visual storytelling and flexible templates that adapted across campaigns.
The result was immediate resonance across both the Heights team and their audience. By aligning messaging, design and structure, we transformed email into a core brand touchpoint for customers across their purchasing journey.
Product launches were a key growth lever for Heights, and required precise execution to maximize impact. We rebuilt the launch framework from the ground up, restructuring campaign strategy around clear narrative-driven sequences, conversion-focused messaging and tight alignment between product positioning and email content.
The Calmer launch, executed with just three emails, sold 432 units, more than doubling previous benchmarks. The Thrive launch followed with 293 units sold through targeted email campaigns. The year-end sale delivered 136 signups across both offers, a result that, in the client’s words, blew their previous end-of-month sales out of the water.
Beyond launches. Heights needed a systematic approach to turning cold traffic into paying customers. We designed comprehensive onboarding flows and prospect campaigns. Ensuring every touchpoint guided new subscribers toward their first purchase.
This meant rethinking the full prospect journey: from initial sign-up through nurture sequencing, with messaging that educated on product benefits while reinforcing brand trust at every stage.
The results spoke for themselves: With all of our flows live, January 2026 generated 1,411 signups against a target of 500, surpassing the goal by 182%.
We reengineered Heights’ email strategy from the ground up—replacing generic, sales-led campaigns with high-impact, brand-aligned communication. The result was stronger engagement, deeper customer trust, and a channel that consistently converted subscribers into buyers.
Our mission at Frosted is to turn one-time buyers into lifelong customers. Retention is at the heart of sustainable growth. We help brands build lasting relationships, maximize revenue, and reduce reliance on paid ads – because keeping customers should be just as important as acquiring them.
Frosted Limited,
157 Compton Street,
Manchester,
M34 5DH
