We start by mapping your customer journey and identifying high-impact opportunities to increase engagement and revenue. Every flow, campaign, and segmentation is designed to drive real business growth.
Our dedicated retention pod takes care of everything – from strategy to copy, design, and implementation – so you can focus on running your business while we handle the rest.
We track and refine every email and SMS touchpoint to maximize conversions, reduce churn, and make sure your retention efforts are constantly improving. With Glacier, our custom-built analytics platform, we unlock a clearer view into what’s driving engagement and revenue – giving us the visibility to optimize strategies faster and with more precision.
Our expert pod includes specialists in strategy, copywriting, design, and project management, ensuring every aspect of your email and SMS marketing is executed at the highest level. The results speak for themselves: our clients see significant increases in lifetime value, stronger engagement, and improved retention rates. But we don’t stop at just email and SMS. We seamlessly integrate retention with your broader growth strategy, making sure every touchpoint works towards sustainable success.
We aim to drive at least 20-30% of total revenue from email and SMS for established brands – but that’s just one piece of the puzzle. Your results depend on factors like your current retention efforts, list size, and product category. We focus on long-term, sustainable profitability rather than short-term spikes.
Unlike traditional attribution models, we don’t just look at revenue percentages in a Klaviyo dashboard. We take a holistic approach, aligning email and SMS with your overall business goals to deliver real, measurable impact.
We build a lifecycle strategy tailored to your brand. Every flow is designed around your product category, customer journey, and goals – built for impact. Our approach ensures that every touchpoint feels intentional and drives long-term value.
Email and SMS work as high-leverage retention channels that:
We integrate seamlessly with your existing marketing efforts, working alongside paid ads, organic content, and CRO strategies.
We provide in-depth reporting on key performance indicators (KPIs), including:
What sets us apart is Glacier, our custom-built analytics platform. It gives us real-time visibility into performance data, helping us spot trends, track revenue drivers, and refine strategies faster. We actively use data to improve results every step of the way.
Long-term? Retention compounds over time, improving customer loyalty and revenue predictability.
Yes! We specialize in Klaviyo and Yotpo but also work with various tech partners across subscriptions, reviews, and retention tools. If you’re on Shopify, WooCommerce, or BigCommerce, we integrate seamlessly.
Our mission at Frosted is to turn one-time buyers into lifelong customers. Retention is at the heart of sustainable growth. We help brands build lasting relationships, maximize revenue, and reduce reliance on paid ads – because keeping customers should be just as important as acquiring them.
Frosted Limited,
157 Compton Street,
Atherton, Manchester,
M40 0SU
