CastleFlexx had a highly effective stretching device rapidly gaining traction in the market. While front-end acquisition was strong, many customers weren’t fully utilizing the product or exploring the CastleFIT subscription offering.
By implementing a strategic email and SMS lifecycle, we helped guide customers toward deeper product adoption, repeat purchases, and long-term retention — maximizing customer lifetime value.
We reimagined all customer touchpoints, building a journey that nurtured engagement at every stage. By analyzing behavior and timing, we created a seamless experience that increased trust, deepened connections, and encouraged repeat purchases — laying the groundwork to further scale front-end acquisition.
To drive conversions, we introduced a 14-day free trial to CastleFIT (their subscription digital product) and built a 10-part email nurture sequence featuring instructional videos. This helped customers maximize their results, increasing trial-to-subscription conversions and reinforcing long-term engagement.
Instead of relying on promotions, we developed an educational, story-driven content strategy. By balancing inspiration with product education, we boosted open rates and transformed passive readers into engaged subscribers—solidifying CastleFlexx’s authority in the mobility space.
We revamped stale, sales-focused emails into compelling, high-value content that customers actually wanted to read. By refining messaging, design, and timing, we boosted engagement, strengthened brand trust, and turned passive subscribers into active buyers.
Our mission at Frosted is to turn one-time buyers into lifelong customers. Retention is at the heart of sustainable growth. We help brands build lasting relationships, maximize revenue, and reduce reliance on paid ads – because keeping customers should be just as important as acquiring them.
Frosted Limited,
157 Compton Street,
Atherton, Manchester,
M40 0SU
