Frosted has helped over 120 brands to escape the endless cycle of chasing new customers and start thriving through retention.
Real growth comes from the customers who stay. Most brands invest heavily in paid ads but don’t always see the full return. That’s where we come in.
Ads bring customers in. Email & SMS keeps them coming back for more. When both work together, every sale goes further, ad dollars work harder, and growth becomes more sustainable. We increase revenue per customer and build loyalty – the kind that can’t be bought, only earned.
We aim to drive at least 20-30% of total revenue from email and SMS for established brands – but that’s just one piece of the puzzle. Your results depend on factors like your current retention efforts, list size, and product category. We focus on long-term, sustainable profitability rather than short-term spikes.
Unlike traditional attribution models, we don’t just look at revenue percentages in a Klaviyo dashboard. We take a holistic approach, aligning email and SMS with your overall business goals to deliver real, measurable impact.
We build a lifecycle strategy tailored to your brand. Every flow is designed around your product category, customer journey, and goals – built for impact. Our approach ensures that every touchpoint feels intentional and drives long-term value.
Email and SMS work as high-leverage retention channels that:
We integrate seamlessly with your existing marketing efforts, working alongside paid ads, organic content, and CRO strategies.
We provide in-depth reporting on key performance indicators (KPIs), including:
What sets us apart is Glacier, our custom-built analytics platform. It gives us real-time visibility into performance data, helping us spot trends, track revenue drivers, and refine strategies faster. We actively use data to improve results every step of the way.
Long-term? Retention compounds over time, improving customer loyalty and revenue predictability.
Yes! We specialize in Klaviyo and Yotpo but also work with various tech partners across subscriptions, reviews, and retention tools. If you’re on Shopify, WooCommerce, or BigCommerce, we integrate seamlessly.
Absolutely. We optimize on-site pop-ups, lead magnets, and other touchpoints to maximize email & SMS signups and build high-value lists.
Not quite ready for full-service retention marketing? That’s where Magicals comes in. Create high-performing email campaigns effortlessly – so you can scale smarter, faster, and with confidence. No stress. Just the tools you need to grow.
Glacier is our in-house tool designed to give our agency clients an unmatched advantage in retention. It pulls live data, tracks daily changes, and gives a clear snapshot of what’s driving revenue – so you can trust that every email, SMS, and ad strategy is backed by real insights. Glacier gives our clients a level of retention insight they won’t find anywhere else.
Our mission at Frosted is to turn one-time buyers into lifelong customers. Retention is at the heart of sustainable growth. We help brands build lasting relationships, maximize revenue, and reduce reliance on paid ads – because keeping customers should be just as important as acquiring them.
Frosted Limited,
157 Compton Street,
Atherton, Manchester,
M40 0SU
